International Marketing Blunders

30 Under 30 Marketing & Advertising

From Forbes

• Creative Executive
• CAA Marketing
• Gallery: 30 Under 30: Marketing & Advertising
• Video: A Conversation With Todd Hunter

As the creative exec behind Chipolte’s “Cultivate” campaign, Hunter is especially proud of the film “Back to the Start” he commissioned for the fast-food chain. The two-minute animated short that dramatizes the horrors our factory farm system is set to a memorable cover of Coldplay’s “The Scientist” by Willie Nelson and won two Cannes Lions Grand Prix awards, including the first ever for branded content. “The thing about Chipolte is that they had been changing food culture dramatically, but no one knew about it,” says Hunter. Next up? Work for the MacArthur Foundation

Boost for trade as global deal struck

LONDON (CNNMoney)

 

The first major global trade deal in nearly 20 years was struck Saturday as 160 countries agreed on measures that could boost the world economy by as much as $1 trillion.

The deal was struck at a summit on the Indonesian island of Bali. At the heart of the 'Bali Package' is an agreement to simplify customs procedures and speed up the flow of goods. It's the most significant multilateral trade pact since the World Trade Organization was formed in 1995. 

The package could cut the costs of trade by 10-15%, according to the OECD, by slashing paperwork and easing border delays and transit bottlenecks. 

Developing nations could save as much as $445 billion a year, and over time the deal could generate bigger benefits for the global economy by increasing trade flows, revenue collection, and boosting investment. 

The Bali agreement also allows developing countries to continue to stockpile food to sell at subsidized rates to the poor.Read the rest here

How To Market Any Business During The Holidays

From FORBES

Are you worried that you can’t do any marketing during the holidays because of who or what you’re marketing? Don’t want to see a slump in sales or leads while everyone is gathering for parties and generally forgetting about work?
Are you worried about male-pattern baldness?

Well, unfortunately I can’t help you there but I can help you with some ideas on how to market your business and brand during the holidays using four specific tactics as well as looking at two industries most of us would consider ‘off-season’ holiday businesses as case studies: insurance and real estate.

Holiday (Photo credit: Tax Credits)

In fact each of these industries can have distinct advantages during the holidays.

Insurance Marketing
Bret Maddock, of life insurance brokerage QuoteSteps reveals that “at the end of the year, insurers will allow more risk so that they can get more premium on the books before the year ends.”

In a lot of B2B and B2C industries, getting a few last sales on the books before the quarter closes is pretty standard practice for obvious reasons. Because of this, a lot of consumers and businesses are willing to promote deals that help their sales numbers look good for the end of year.
In essence, the principal at play here is ‘the deal’. Consumers are already looking for one, many businesses are giving them out like candy, and you can profit from this scenario.  Read the rest here

Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day

For discussion in today's class:

The Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.

There is no fighting in the stores -- yet -- but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British "Christmas comes early" sale.  From AdAge - Read the rest here

WTO chief warns global trade deal faces collapse

"Not a single human being living in poverty anywhere in the world will be better-off if we fail in Bali”  Roberto Azevedo World Trade Organization

 

The World Trade Organization (WTO) head, Roberto Azevedo, has warned global trade deal talks face collapse.

Mr Azevedo's comments came after WTO members failed to agree on a text to be presented to trade ministers next month to reach a deal.

A potential global deal, first since the WTO was formed, could add nearly $1tn (£617bn) to the world economy.

Mr Azevedo said that negotiations had been hurt as members "stopped making the tough political calls". "This prevented us from getting to the finish line," the director-general added.

'Grave consequences'

Diplomats from the WTO's 159 member countries had held talks over the past few days in Geneva over a range of issues.

Continue reading the main story

Radiation fears severely damaging South Korea’s seafood traders

Radiation fears severely damaging South Korea’s seafood traders

Fish Is Off the Menu in South Korea Over Radiation Fears Koreans Avoid Seafood Over Fears of Fukushima Contamination, WSJ, By  KWANWOO JUN  14 Nov 13,  SEOUL—”There have been no buyers yet,” said fish trader Choi Mi-ja as the clock ticked toward 3 p.m., some 10 hours after her store at the Noryangjin Fisheries Wholesale Market opened for the day.

“In 26 years in this business, I’ve never seen anything like this before,” Ms. Choi added, standing by tanks where live, locally bred flatfish and Russian-imported king crabs were displayed.

Ms. Choi’s predicament provides a taste of the psychological impact of Japan’s nuclear crisis on South Korea’s seafood industry. Sales of marine products have plummeted in recent months as three out of every four Koreans say they have cut back on fish consumption following leaks of radioactive water from the Fukushima Daiichi nuclear power plant in Japan.

The fears come despite Seoul imposing some of the toughest restrictions on seafood imports from Japan. Since September, it has blocked all fishery imports from eight prefectures surrounding the Fukushima Daiichi plant, on Japan’s Pacific coast.

Around 80% of seafood consumed in South Korea is caught locally, where there is no evidence of any impact from the nuclear disaster. Despite the facts, many Koreans are shunning seafood……..http://online.wsj.com/news/articles/SB10001424052702303289904579196893701088208