Hegarty on Brands

L'Oreal buys Urban Decay to beef up young, prestige offering

 

PARIS | Mon Nov 26, 2012 7:11am EST

(Reuters) - French cosmetics maker L'Oreal (OREP.PA) acquired U.S. make-up brand Urban Decay from private equity firm Castanea Partners as part of an effort to reach more upscale young consumers.


Liberum Capital analyst Pablo Zuanic welcomed the deal, which he pegged at about $250-300 million or slightly more than 2 times sales.

Urban Decay is "exactly the type of brand L'Oreal needs to beef up its make-up portfolio in the prestige channel," he said in a note.
The market for specialist make-up brands represents 44 percent of the luxury cosmetics market in the United States.

(Reporting by Dominique Vidalon; Editing by Helen Massy-Beresford)

No nation immune to climate change - World Bank

From Reuters
 
Sun Nov 18, 2012 7:00pm EST

* Poorest regions hit hardest
* World Bank focuses on climate change under new chief
* Must balance climate change with energy needs of poor
By Anna Yukhananov

WASHINGTON, Nov 18 (Reuters) - All nations will suffer the effects of a warmer world, but it is the world's poorest countries that will be hit hardest by food shortages, rising sea levels, cyclones and drought, the World Bank said in a report on climate change.
Under new World Bank President Jim Yong Kim, the global development lender has launched a more aggressive stance to integrate climate change into development.
"We will never end poverty if we don't tackle climate change. It is one of the single biggest challenges to social justice today," Kim told reporters on a conference call on Friday.  Read the rest here

Maslow’s Hierarchy of Needs in Advertising

This ad is an example of the Safety need of Maslow’s hierarchy of needs.  The strategy of this ad is conveying that if you rent a home or an apartment and do not have insurance it is equivalent to doing the most dangerous activities in your home.  This ad fits the safety need because people feel secure and safe when they have insurance.

This ad is an example of the love and belongingness need of Maslow’s hierarchy of needs.  The strategy of this ad is expressing that the Salvation Army is always looking out to help people in need.  This ad conveys the love and belongingness need because it is expressing that there are people who will help anybody in need and those people will feel like they belong.  Read the Rest HERE

Starbucks attempts to conquer India’s next frontier: Coffee

Indian employees of the newly inaugurated first India outlet of Starbucks work at a counter in Mumbai. AP Photo / Rajanish Kakade

From Quartz... 

 When Starbucks opened its first store in India a couple of weeks ago, an hour-long queue quickly materialized outside the Mumbai location, and CEO Howard Schultz vowed that India would be “one of the largest markets in the world for Starbucks.”  Even though the queue seems to be growing, many are dismissing the enthusiasm for the company as being driven by the brand, rather than the coffee.

Asia to power global trade growth

 

 Trade is slated to increase across Asia, led by China and India.

HONG KONG (CNNMoney) -- Asia will be the primary driver of global trade growth for years to come, according to a new report from HSBC.
China, India and Vietnam are among the best positioned, with exports expected to post double-digit annual increases for decades.

"The pattern of global trade will be increasingly influenced by the rapidly growing Asian economies, whose exports and imports will continue to grow strongly," the report says.

Overall, global trade is forecast to increase by 5% in 2013 before jumping to annual rates of 6% to 7% until 2016. Read the rest HERE

Chinese Exporters Urged to Implement "Go Global" Marketing and Communications Strategy

They now need to move aggressively to seize emerging opportunities in international markets

By Shanghai Globao Marketing Co., Ltd.

 

BEIJING, Nov. 6, 2012 — /PRNewswire / -- On October 25, renowned marketing expert Kevin Huang gave an presentation entitled "Foreign Trade Marketing Enters an OCM Era" at the Canton Fair International Market Forum where he called on companies that are looking to establish their own channels and brands in overseas markets to learn the needs of and create value for international customers. 

Given the trend that consumers no longer simply trust hard advertising, he told these companies to implement a "go global" strategy, using news media as a communications channel to effectively build their brands.

 

Read more here: http://www.heraldonline.com/2012/11/06/4392800/chinese-exporters-urged-to-implement.html#storylink=cpy

Top Global Brands 2012

From Interbrand