International Marketing Blunders

30 Under 30 Marketing & Advertising

From Forbes

• Creative Executive
• CAA Marketing
• Gallery: 30 Under 30: Marketing & Advertising
• Video: A Conversation With Todd Hunter

As the creative exec behind Chipolte’s “Cultivate” campaign, Hunter is especially proud of the film “Back to the Start” he commissioned for the fast-food chain. The two-minute animated short that dramatizes the horrors our factory farm system is set to a memorable cover of Coldplay’s “The Scientist” by Willie Nelson and won two Cannes Lions Grand Prix awards, including the first ever for branded content. “The thing about Chipolte is that they had been changing food culture dramatically, but no one knew about it,” says Hunter. Next up? Work for the MacArthur Foundation

Boost for trade as global deal struck

LONDON (CNNMoney)

 

The first major global trade deal in nearly 20 years was struck Saturday as 160 countries agreed on measures that could boost the world economy by as much as $1 trillion.

The deal was struck at a summit on the Indonesian island of Bali. At the heart of the 'Bali Package' is an agreement to simplify customs procedures and speed up the flow of goods. It's the most significant multilateral trade pact since the World Trade Organization was formed in 1995. 

The package could cut the costs of trade by 10-15%, according to the OECD, by slashing paperwork and easing border delays and transit bottlenecks. 

Developing nations could save as much as $445 billion a year, and over time the deal could generate bigger benefits for the global economy by increasing trade flows, revenue collection, and boosting investment. 

The Bali agreement also allows developing countries to continue to stockpile food to sell at subsidized rates to the poor.Read the rest here

How To Market Any Business During The Holidays

From FORBES

Are you worried that you can’t do any marketing during the holidays because of who or what you’re marketing? Don’t want to see a slump in sales or leads while everyone is gathering for parties and generally forgetting about work?
Are you worried about male-pattern baldness?

Well, unfortunately I can’t help you there but I can help you with some ideas on how to market your business and brand during the holidays using four specific tactics as well as looking at two industries most of us would consider ‘off-season’ holiday businesses as case studies: insurance and real estate.

Holiday (Photo credit: Tax Credits)

In fact each of these industries can have distinct advantages during the holidays.

Insurance Marketing
Bret Maddock, of life insurance brokerage QuoteSteps reveals that “at the end of the year, insurers will allow more risk so that they can get more premium on the books before the year ends.”

In a lot of B2B and B2C industries, getting a few last sales on the books before the quarter closes is pretty standard practice for obvious reasons. Because of this, a lot of consumers and businesses are willing to promote deals that help their sales numbers look good for the end of year.
In essence, the principal at play here is ‘the deal’. Consumers are already looking for one, many businesses are giving them out like candy, and you can profit from this scenario.  Read the rest here

Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day

For discussion in today's class:

The Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.

There is no fighting in the stores -- yet -- but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British "Christmas comes early" sale.  From AdAge - Read the rest here