Sunday, October 24, 2010

Analysis: G20 has to show FX pact packs meaning

GYEONGJU, South Korea | Sun Oct 24, 2010 8:07am EDT

GYEONGJU, South Korea (Reuters) - Excited talk of currency wars has given way to an uneasy truce, but what has so far been a phony war could yet break out into outright hostilities.
The statement thrashed out among finance ministers of the Group of 20 leading economies in South Korea at the weekend did no more than paper over the radically different views of the two main belligerents -- the United States and China.

Sometimes international meetings sow the seeds of understandings that, over time, bear policy fruit. But most times what you see is what you get.

And what world markets saw in Gyeongju was two countries poles apart on who is responsible for global imbalances that are generating currency volatility and threaten to spill over into 1930s-style protectionism -- at a time when the world economic recovery, in the words of the G20, is "fragile and uneven."

"On the currencies, I would have liked to have seen more substantive progress there," said Canadian Finance Minister Jim Flaherty.

"We did make directional progress," he said, but added: "There was a lot of push back from China and some of the other countries as well. I think there's nervousness about the fragility of the economic recovery."

Washington pressed its case that countries with big external surpluses, primarily China, need to let their currencies rise.

The result? A call in the communique for more market-determined exchange rate systems, the avoidance of competitive devaluations and the pursuit of a full suite of policies to reduce current account imbalances.

Developing economies countered with criticism of rich countries for cranking up their money-printing presses and, in the process, sending a flood of money into their markets that is inflating asset bubbles and forcing up their exchange rates to the detriment of export industries on which they rely for growth.

The result? A promise in the closing statement that countries that issue reserve currencies -- code principally for the United States -- would be vigilant against excessive volatility and disorderly movements in exchange rates.

"The outcome of the G20 meeting clearly shows progress in the global rebalancing policy debate," said Thomas Stolper, chief currency strategist at Goldman Sachs in London.
"At the same time, this is not a Plaza-style statement that signals a broad agreement on the role currencies have to play in the global rebalancing," he added, referring to the 1985 Plaza Accord by five leading nations to drive down the dollar.

REPRESENTATION AND RESPONSIBILITY
Chris Turner, head of FX strategy at ING Commercial Banking in London, argued that the G20 surpassed market expectations by delivering a comprehensive set of reforms: Washington had pledged not to devalue the dollar in return for an agreement by emerging market (EM) economies to let their currencies appreciate.

Seen through this prism, a surprise agreement to transfer six percent of voting power at the International Monetary Fund to developing countries is part of a grand bargain.read more from Reuters here

Sunday, October 17, 2010

Mexico's Grupo W Will Enter U.S. Hispanic Market



GrupoW uses its promotional Digital Invaders website to create a talent pool by training young people in digital skills. 
 
Grupo W is initially opening a representative office in Miami, headed by Lynn Ponder, who will be in charge of developing new business in the U.S. Grupo W founders Miguel Calderon and Ulises Valencia will spend a couple weeks in the U.S. in November in an informal road show with Ms. Ponder to introduce the agency. 

The two men started Grupo W in 1999 in their home town Saltillo, a desert city of about 700,000 people located near Mexico's business capital Monterrey. They only opened an office in Mexico City two years ago, when they began working directly with more marketers. 

Monday, October 11, 2010

Weak economy has nations waging currency wars

 
Fears of a full-blown currency war flared as the dollar fell to an eight-month low against the euro and the U.S. stepped up pressure on China to let its currency rise.

The escalating tension threatened to dominate a three-day conference of the International Monetary Fund and the World Bank. Leaders from both groups warned Thursday that a currency war could destabilize global financial markets at a fragile moment.

The flare-up comes as investors are anticipating the U.S. Federal Reserve will pump billions more dollars into the U.S. economy. That is weakening the value of the dollar against the euro, which has been surging.

A falling dollar can affect U.S. consumers, investors and businesses in various ways. Travel to Europe becomes more expensive for Americans. Exports from U.S. businesses become more affordable for European buyers. U.S. Treasurys become less attractive to investors.

A different scenario has been playing out with China. An undervalued Chinese yuan has weakened U.S. exports while making Chinese goods attractive to U.S. consumers. The imbalance has weakened U.S. economic growth. And it threatens U.S. manufacturing jobs at a time when the American economy is struggling with 9.6 percent unemployment.

At the same time, China's economy is soaring.

World Bank President Robert Zoellick said Thursday that the tensions over currencies could undermine investor confidence at a time when the world needs the private sector to bolster growth.

"If ever there were a time that we should not turn our backs on international cooperation, it is now," Zoellick said at a news conference ahead of three days of high-level talks on global finance in Washington. 

Monday, October 4, 2010

Virgin Atlantic Debuts First-Ever Global TV

 We'll discuss this tonight in class - Why is Virgin going global in it's marketing now? 

 Crew-on-Wing-B
 
 From Mediapost:


Virgin Atlantic Airways is debuting its first-ever global TV spot, which is part of a $25 million global ad campaign.

The campaign first launched in May with the introduction of the U.S. print ads and online advertising. This is the first time in 10 years that Virgin has run a TV spot in the U.S., said Chris Rossi, senior VP of North America at London-based Virgin Atlantic.

"The launch of this global marketing campaign and TV ad is a crucial step in shaping and advancing the brand in this new economic landscape," Rossi tells Marketing Daily. "In addition, this spot will remind our fan base why they continue to choose Virgin Atlantic and showcase our unique offerings to a new audience. Returning to TV will allow us to visually showcase the brand's innovation and creativity while bringing to life our signature products and memorable services to passengers."

The spot captures the spirit of the brand by showing off unique services and products, from complimentary ice cream to individual upper-class suites, Rossi adds.

The TV spot, which will air in both 30-second and 60-second versions, was created by RKCR/Y&R and debuts the week of Oct. 11 in New York, Los Angeles, Washington D.C., San Francisco and Boston during the MLB playoff series. The spot will air over 50 times until the conclusion of the MLB World Series the week of Nov. 1. The media spend on TV alone is $9 million, according to the 
airline.

Featuring the tagline "Your airline's either got it or it hasn't," the spot takes the viewer on a metaphorical flight with Virgin Atlantic, guiding them through a surreal and glamorous world of the airline's iconography and dramatizing how it feels to fly with Virgin Atlantic to London.
The campaign is accompanied by the song "Feeling Good" from the band Muse. This is one of the rare times that Muse, an English alternative rock band, has licensed a soundtrack for use in advertising, according to the airline.