Are you worried that you can’t do any marketing during the holidays because of who or what you’re marketing? Don’t want to see a slump in sales or leads while everyone is gathering for parties and generally forgetting about work?
Are you worried about male-pattern baldness?
Well, unfortunately I can’t help you there but I can help you with some ideas on how to market your business and brand during the holidays using four specific tactics as well as looking at two industries most of us would consider ‘off-season’ holiday businesses as case studies: insurance and real estate.
Holiday (Photo credit: Tax Credits)
Insurance Marketing
Bret Maddock, of life insurance brokerage QuoteSteps reveals that “at the end of the year, insurers will allow more risk so that they can get more premium on the books before the year ends.”
In a lot of B2B and B2C industries, getting a few last sales on the books before the quarter closes is pretty standard practice for obvious reasons. Because of this, a lot of consumers and businesses are willing to promote deals that help their sales numbers look good for the end of year.
In essence, the principal at play here is ‘the deal’. Consumers are already looking for one, many businesses are giving them out like candy, and you can profit from this scenario. Read the rest here
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