International Marketing Blunders

30 Under 30 Marketing & Advertising

From Forbes

• Creative Executive
• CAA Marketing
• Gallery: 30 Under 30: Marketing & Advertising
• Video: A Conversation With Todd Hunter

As the creative exec behind Chipolte’s “Cultivate” campaign, Hunter is especially proud of the film “Back to the Start” he commissioned for the fast-food chain. The two-minute animated short that dramatizes the horrors our factory farm system is set to a memorable cover of Coldplay’s “The Scientist” by Willie Nelson and won two Cannes Lions Grand Prix awards, including the first ever for branded content. “The thing about Chipolte is that they had been changing food culture dramatically, but no one knew about it,” says Hunter. Next up? Work for the MacArthur Foundation

Boost for trade as global deal struck

LONDON (CNNMoney)

 

The first major global trade deal in nearly 20 years was struck Saturday as 160 countries agreed on measures that could boost the world economy by as much as $1 trillion.

The deal was struck at a summit on the Indonesian island of Bali. At the heart of the 'Bali Package' is an agreement to simplify customs procedures and speed up the flow of goods. It's the most significant multilateral trade pact since the World Trade Organization was formed in 1995. 

The package could cut the costs of trade by 10-15%, according to the OECD, by slashing paperwork and easing border delays and transit bottlenecks. 

Developing nations could save as much as $445 billion a year, and over time the deal could generate bigger benefits for the global economy by increasing trade flows, revenue collection, and boosting investment. 

The Bali agreement also allows developing countries to continue to stockpile food to sell at subsidized rates to the poor.Read the rest here

How To Market Any Business During The Holidays

From FORBES

Are you worried that you can’t do any marketing during the holidays because of who or what you’re marketing? Don’t want to see a slump in sales or leads while everyone is gathering for parties and generally forgetting about work?
Are you worried about male-pattern baldness?

Well, unfortunately I can’t help you there but I can help you with some ideas on how to market your business and brand during the holidays using four specific tactics as well as looking at two industries most of us would consider ‘off-season’ holiday businesses as case studies: insurance and real estate.

Holiday (Photo credit: Tax Credits)

In fact each of these industries can have distinct advantages during the holidays.

Insurance Marketing
Bret Maddock, of life insurance brokerage QuoteSteps reveals that “at the end of the year, insurers will allow more risk so that they can get more premium on the books before the year ends.”

In a lot of B2B and B2C industries, getting a few last sales on the books before the quarter closes is pretty standard practice for obvious reasons. Because of this, a lot of consumers and businesses are willing to promote deals that help their sales numbers look good for the end of year.
In essence, the principal at play here is ‘the deal’. Consumers are already looking for one, many businesses are giving them out like candy, and you can profit from this scenario.  Read the rest here

Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day

For discussion in today's class:

The Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.

There is no fighting in the stores -- yet -- but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British "Christmas comes early" sale.  From AdAge - Read the rest here

WTO chief warns global trade deal faces collapse

"Not a single human being living in poverty anywhere in the world will be better-off if we fail in Bali”  Roberto Azevedo World Trade Organization

 

The World Trade Organization (WTO) head, Roberto Azevedo, has warned global trade deal talks face collapse.

Mr Azevedo's comments came after WTO members failed to agree on a text to be presented to trade ministers next month to reach a deal.

A potential global deal, first since the WTO was formed, could add nearly $1tn (£617bn) to the world economy.

Mr Azevedo said that negotiations had been hurt as members "stopped making the tough political calls". "This prevented us from getting to the finish line," the director-general added.

'Grave consequences'

Diplomats from the WTO's 159 member countries had held talks over the past few days in Geneva over a range of issues.

Continue reading the main story

Radiation fears severely damaging South Korea’s seafood traders

Radiation fears severely damaging South Korea’s seafood traders

Fish Is Off the Menu in South Korea Over Radiation Fears Koreans Avoid Seafood Over Fears of Fukushima Contamination, WSJ, By  KWANWOO JUN  14 Nov 13,  SEOUL—”There have been no buyers yet,” said fish trader Choi Mi-ja as the clock ticked toward 3 p.m., some 10 hours after her store at the Noryangjin Fisheries Wholesale Market opened for the day.

“In 26 years in this business, I’ve never seen anything like this before,” Ms. Choi added, standing by tanks where live, locally bred flatfish and Russian-imported king crabs were displayed.

Ms. Choi’s predicament provides a taste of the psychological impact of Japan’s nuclear crisis on South Korea’s seafood industry. Sales of marine products have plummeted in recent months as three out of every four Koreans say they have cut back on fish consumption following leaks of radioactive water from the Fukushima Daiichi nuclear power plant in Japan.

The fears come despite Seoul imposing some of the toughest restrictions on seafood imports from Japan. Since September, it has blocked all fishery imports from eight prefectures surrounding the Fukushima Daiichi plant, on Japan’s Pacific coast.

Around 80% of seafood consumed in South Korea is caught locally, where there is no evidence of any impact from the nuclear disaster. Despite the facts, many Koreans are shunning seafood……..http://online.wsj.com/news/articles/SB10001424052702303289904579196893701088208

Lions go digital: The Internet’s transformative potential in Africa

From McKinsey

Following a decade of rapid urbanization and strong economic growth, Africa is going digital. While just 16 percent of the continent’s one billion people are online, that picture is changing rapidly.

Evidence of what is to come can already be seen in Africa’s major cities, where consumers have greater disposable income, more than half have Internet-capable devices, and 3G networks are up and running. Significant infrastructure investment—for example, increased access to mobile broadband, fibre-optic cable connections to households, and power-supply expansion—combined with the rapid spread of low-cost smartphones and tablets, has enabled millions of Africans to connect for the first time. There is a growing wave of innovation as entrepreneurs and large corporations alike launch new web-based ventures.

 

Trans-Pacific Partnership (TPP): A Trade Agreement You Should Care About

 


TPP, arguably the most important trade agreement in a generation, emerged following nearly a decade of disappointment in trade talks. The World Trade Organization’s Doha Development Round of talks first collapsed in 2003 and effectively died with the 2008 financial crisis. The death of Doha and the rise of TPP mark an important phase for global economic negotiations.

Here is what you need to know about TPP:

2014 Marketing Trends: Content, Storytelling, Integrated PR

A series on 2014 marketing trends by Howard Greenstein. For the full story, download our free Marketing in 2014 Guide.

Marketing has embraced “storytelling” once again in 2013, and there’s no sign of it stopping. One reason for this is that social media and other channels demand content, all day, every day.

Travel Trends For 2014: PANKs, Microstays And Asian Cruising

By Mark Johansonon November 05 2013 6:17 AM 

Euromonitor International released its annual Global Trends Report on Monday in conjunction with the opening of the World Travel Market trade show in London. In it, researchers highlighted seven regional trends and two global ones that track emerging behavior patterns, new travel habits and business initiatives across the globe. Scroll down for a complete breakdown of what to expect in the world of travel and tourism in the coming years. 

 

 Europe: Peer-to-Peer Travel HouseTrip HouseTrip is a major peer-to-peer player in Europe.

Global Marketing Trends for 2014 - Luxury and Food

How Alibaba Raked in $5.7 Billion in 24 hours

FROM ADAGE

...With the event in its fifth year, more brands and merchants flocked to Alibaba's online sales platforms, Tmall (an online shopping mall) and Taobao (similar to eBay). About 20,000 merchants took part, double last year's figure, including international brands like Nike and the Gap.

 

Alibaba's Tmall drives the spending on 11/11, China's e-commerce holiday

Alibaba launched TV commercials, outdoor ads and social media promotions before this 11/11, though not more than in the past. But since individual brands also publicized the event, the big increase in participants meant more buzz.

Many brands encouraged shoppers to put items in their shopping baskets early to allow for quick checkout Monday at midnight, which also juiced the anticipation.

Barbie Goes Brainy for Chinese Market

 

(Newser) – Aiming to please education-minded parents, Mattel has given Barbie a fresh new look for the booming Chinese toy market, in a move that, as Quartz reports, highlights China's shift from manufacturer to consumer. New low-price dolls, including "Violin Soloist" Barbie, will help merge joy and learning, which "are like oil and water in China," Mattel's Asia Pacific senior VP tells the Wall Street Journal. 

Cheaper prices are also key to getting a foothold in the toy market, which, excluding video games, jumped 18% to nearly $8 billion last year, while developed market sales remained flat.Read the rest HERE

China's Oct commodities imports to rise on year on better economy

(Reuters) - China's main commodities imports likely eased from record levels last month due to a week-long holiday in October, but shipments of crude oil, copper and iron ore are still expected to post strong annual growth as economic recovery gathers pace.

Import demand for crude oil, copper and soybeans is seen staying elevated through the rest of the year, as an invigorated manufacturing sector boosts consumption by refineries, smelters and crushers, traders and analysts said.
The world's top commodity buyer is showing signs of a stabilizing economy after growth had slowed for nine of the past 10 quarters. Two surveys this month showed manufacturing was on a stronger footing and expanding at its fastest rate in at least seven months.

Preliminary trade data is due out on Friday between 0200 and 0300 GMT.
China's headline exports are forecast to have rebounded in October after a surprise fall in September, reinforcing the government's view that the economy has regained some momentum as its prepares to unveil plans for an economic overhaul at the third plenary session on November 9-12.

Michael Porter Five Competitive Forces

2013 Global Consumer Trends

Global vs Local McDonalds

How China's One-Child Policy Forced Starbucks To Rethink Its Beijing Stores

 FASTCOMPANY

By Jacqueline Detwiler

The effects of China’s one-child policy are manifold. Studies show people raised under the program are less trusting, men are unable to find mates, and then there's the "4-2-1" phenomenon, where working young people must assume financial responsibility for themselves, their parents, and four grandparents. The policy has likely had the strongest impact on a nation’s demographics of any social initiative, save genocide, in history. Read the rest HERE

A Powerful, Global Brand

Domino's Investor Relations 

A Powerful, Global Brand

Welcome to the Domino’s Pizza Investor Relations online resource. Here you’ll find news releases, financial reports, links to stock quotes and corporate performance data, and other important shareholder information.

Founded as a single store in 1960, Domino’s Pizza today stands as the recognized world leader in pizza delivery. From the beginning, we have been dedicated to the best of service, quality products and delivery  Read the rest here

Kenya’s economy to expand by 5.6 percent in 2013

 
 New York News: Kenya’s government expects its economy to expand by 5.6 percent in 2013, with growth rising to 6 percent in the medium term, the finance ministry said.
Kenya has the largest economy in the region .

The government cited growth in the agriculture sector, which was likely to increase output due to recent favourable weather, as well as infrastructure projects in transport and energy.
 
Growing exports to neighbouring countries whose economies are booming and higher consumer demand at home will boost economic growth.  Read the rest here

2013 Highlights 2013 BrandZ Top 50 Chinese Brands

High Value Brands Have Healthy Balance Sheets

 

Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.

China’s people drive the change. Historically, the people of China generally have been savers rather than spenders. However, as the economy strengthens the Chinese are changing and causing the businesses they buy from to change too. Government policies and initiatives encourage the formerly conservative Chinese consumers to release some of their hard earned money and spend it on goods and services, driving GDP growth.

This slow but steady, and now very noticeable, transformation is affecting every business across China. Consumers are learning to buy more products and services for reasons other than price. They’re paying attention to brand.

Coffee Overkill Has More Marketers Thinking That It's Time for Tea

From AdAge: 
Chai tea may have been an oddity at Starbucks years ago, but having a lengthy list of leaf-based options has become all the rage among the barista set, thanks in part to consumers having had their fill of grounds.

In December, Starbucks acquired Teavana, a specialty tea chain with 300 locations in the U.S., Canada and Mexico.

Among specialty retailers like Starbucks, servings of hot tea rose 18% for the year ended February 2013, compared with a year earlier, according to NPD, while the iced variety showed solid growth of 5% over the same period. With the summer months upon us, many chains are rolling out a slew of cold options to quench customers' thirst.

In supermarkets, ready-to-drink tea has been booming for some time; during the past six years, it has grown 58%, to $3.8 billion in wholesale figures, from $2.4 billion. In the U.S. last year, ready-to-drink tea grew 5%, making it the fourth-fastest growing beverage category, according to Beverage Marketing Corp.; it's behind energy drinks, ready-to-drink coffee and bottled water.
Read the rest here

Is coffee threatening Indian tea culture?

Top 10 International Marketing Blunders

FCO Minister Mark Simmonds twitter Q&A on Somalia

 

FCO Minister Mark Simmonds twitter Q&A on Somalia

LONDON, 16 May 2013 / PRNewswire Africa / - Foreign Office Minister Mark Simmonds will answer your questions on Somalia and the G8 live via twitter on 20 May. 

Rebuilding Somalia is one of the UK's top foreign policy priorities. Progress over the last year has been striking; security is improving, relationships with the international community are normalising and a new parliament has been appointed in the most representative political process in a generation. 

The G8 Foreign Ministers' meeting in April urged the re-engagement of the International Financial Institutions in Somalia. The Somalia Conference on 7 May in London brought together 55 countries and international organisations to demonstrate their support to the new Federal Government of Somalia's efforts to create a more peaceful and prosperous future for the country. Representatives of the Somali diaspora in the UK have also joined ministers from Britain and Somalia to help promote the position of women in Somalia.

Read the rest here

UK Presidency of G8 2013

 

This year the UK assumes the one-year Presidency of the G8, with the Leaders’ Summit taking place 17-18 June. Prime Minister David Cameron’s priority during the G8 Presidency will be the global economy. He will use the Presidency to help generate growth, jobs and prosperity for the long term. To achieve this the UK G8 will focus on open economies, open governments and open societies to support free trade, tackle tax evasion and encourage greater transparency and accountability.  Read the rest here

Azevedo formally appointed as new WTO chief

May 15, 2013



The World Trade Organization has formally appointed Roberto Azevedo as its new director general. He is replacing Pascal Lamy, whose tenure will end on Aug. 31st. The WTO general council held a formal meeting on Tuesday, in which 159 members approved by consensus the selection made on May 8th. 

Azevedo said he would do his best to help members in building consensus and achieving the goals set out in the agreements establishing the WTO. He added he had a lot to learn from Lamy’s experience. 

Read the rest here

Global Consumer Trends 2013

McDonald's International Pricing

15 Surprising Foreign McDonald's Ads You Won't See In The US

From Business Insider April 2013 

While the chain's American marketing campaigns aren't known for being particularly adventurous, McDonald's foreign commercials regularly take risks — both good and bad.

 Japan's "sexy" Ronald McDonald's ad will turn your stomach, but a brutally honest British ad recruiting staff — which refers to work at the burger chain as "slave labor" — will bring a tear to your eye. We've collected the most buzz-worthy foreign McDonald's ads that you will never see in the United States. 

Check out these jaw-dropping foreign spots >