High Value Brands Have Healthy Balance Sheets
Business leaders in much of world
have sought for a long time to build
local, regional and global brands
that add significant value to their
organizations. Today, in China, we
see the same phenomena emerging
as Chinese brands move from being
local to regional to national and
now to global entities.
China’s people drive the change.
Historically, the people of China
generally have been savers rather
than spenders. However, as the
economy strengthens the Chinese
are changing and causing the
businesses they buy from to change
too. Government policies and
initiatives encourage the formerly
conservative Chinese consumers to
release some of their hard earned
money and spend it on goods and services, driving GDP growth.
This slow but steady, and now
very noticeable, transformation
is affecting every business across
China. Consumers are learning to
buy more products and services for
reasons other than price. They’re
paying attention to brand.
Domino's Investor Relations 
